The Cosmopolitan of Las Vegas
The Cosmopolitan of Las Vegas is a luxury hotel & casino resort on in the center of The Strip. While at Prophet I worked closely with the strategy team bring an entirely new experience to Las Vegas. The brand’s essence was that of a contrast between the new and the old, of refinement and accessibility, and the three overlapping “Cs” in the mark embody the diversity of experience found at the property.
I helped develop an identity and visual system that reflected this brand essence across a wide range of applications, the style guide and marketing materials, to gaming chips and room keys. Over the course of the project I also helped create separate identities for property-owned venues, such as the bar Bond or Sahra Spa.